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ABOUT RTY
A 70 million dollar brand comprised of four sublabels - Gold Label, Travel Smart, Performance, and Blue Label. Target market is a more traditional and mature customer that enjoys opening price points while still maintaining quality fabric and construction.
RTY is an end-to-end design process with full collections delivering 10 months of the year on an 8 month timing and action calendar. All fabric selection, trim development, artwork direction, sample evaluation, and overseas communications are also executed by the design team.
Trend & Color
RTY tops and bottoms were separate categories until restructuring brought the two together in efforts to build out monthly collections. I oversaw the restructuring, redefining and redesign of RTY bottoms while working with the Senior Designer to merge and design the collection to achieve cohesivity.
Tech Packs
When trend and color was complete, I would sketch all styles we would like to sample with our teams overseas. Working alongside the technical design team to publish styles we want to proceed with.
Tech packs include style, fabric, trim information, flats, detail sketches, specs, and any additional imagery.
Weekly fittings are completed between design and technical team.
**Private business information is removed including specs.**
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