ABOUT ROWM

After designing HSM for six months, the head designer of ROWM absorbed HSM and we designed both brands together. Having two brands with very different customer profiles was gratifying as we often referred to it as using both sides of our brains. The ROWM customer is more adventurous in textiles and lends to a younger, more casual side. He's open to unique textures and innovative weaves or appliques.

ROWM is an end-to-end design process with full collections delivering 10 months of the year on an 8 month timing and action calendar. All fabric selection, trim development, artwork direction, sample evaluation, and overseas communications are also executed by the design team.

Trend & Color

ROWM was foundational in my true understanding of laying out trend, color and fabrics intended for the season. Maneuvering how they interact and influence each other, creating a seasonal story with multiple collections and being intentional with how they flow. Picking imagery that communicated the overall aesthetic and customer while also supporting color and theme was crucial.

Tech Packs

When trend and color was complete, I would sketch all styles we would like to sample with our teams overseas. We worked alongside the technical design team to publish styles we want to proceed with. Every designer had a different structure for building tech packs, however, they always included style, fabric, trim information, flats, detailed sketches, specs, and any additional imagery. Weekly fittings are completed between design and technical team.

**Private business information is removed including specs.**