Dillard's started designing exclusive sportswear for HSM in 2013. Finding the right identity that customers responded to took some time. I assisted in repositioning HSM brand aesthetic, palette identity, print direction and fabrications while maintaining core identity. HSM epitomizes sophistication by being built around refined fabrications and superior performance features. HSM sportswear has three sublabels; State Street Essentials, Performance, and Blue Label.

HSM is an end-to-end design process with full collections delivering 10 months of the year on an 8 month timing and action calendar. All fabric selection, trim development, artwork direction, sample evaluation, and overseas communications are also executed by the design team.